JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., has announced that it became the main sponsor of the Visit Greenwich Destination Leaflet in the United Kingdom.

JCB is a major global payment brand and a leading payment card issuer and acquirer in Japan.

Greenwich is a historic area in London with visitor attractions, accommodation providers, transport operators, meetings and event venues, the hospitality and retail sectors and the travel trade and media.

Visit Greenwich is a public/private partnership, led by a board of tourism professionals, representing different sectors of the industry, with an independent chair. It promotes Greenwich and the surrounding area as a visitor destination and place to stay.

Visit Greenwich works with partners including Royal Borough of Greenwich, Royal Museums Greenwich, Greenwich Foundation for the Old Royal Naval College, Greenwich Hospital (Greenwich Market), London Cruise Ports, University of Greenwich, Docklands Light Railway, City Cruises, Cutty Sark, The Fan Museum and Emirates Air Line, as well as hotels in and around the Greenwich peninsula.

JCB has built a JCB card acceptance network in the UK over the past thirty years and also operates the JCB Plaza customer service desk in the UK within Liberty's of London, which provides JCB cardmembers with local travel and sightseeing information, and actively recommends the best shops, restaurants, spots of interest and cultural facilities.

The sponsorship will increase JCB's brand presence in the market, and is aimed at developing JCB card acceptance in the Greenwich area. The company says that acceptance of the JCB card at Visit Greenwich's partner merchants and the associated historic world renowned sites, such as the Cutty Sark, makes it more convenient to enjoy some of London's cultural heritage for JCB cardmembers from Japan, Asia including China, Korea, Taiwan and other countries across the world.

The Visit Greenwich destination leaflet includes a detailed outline of all attractions and historic sites within the Greenwich area. This is available to all visitors to the UK through any one of eight tourist information centres within London, including Heathrow and Gatwick airports, as well as key train stations such as Paddington and Kings Cross St. Pancras.

Tsuyoshi Notani, Managing Director of JCB International (Europe) Ltd. (JCBIE) said: "JCBIE are very pleased and proud to be associated with such an historic and important area of London within the UK. We are looking forward to sharing the experience of the Greenwich area including historic and vibrant attractions with our cardmembers. JCBI will continue to promote tourism and cultural exchange above and beyond the boundaries of corporate activity for payments".