The Triathlon London Senior League has this week announced Yellow Jersey Cycle Insurance as its new title sponsor.

Yellow Jersey Cycle Insurance offers specialist insurance for triathletes and competitive cyclists, on bicycles valued up to £50,000.

The league sees competitors from London triathlon clubs compete across ten multi-sport events at locations across central and greater London.

The series started in 2006 with the aims of bringing London based triathletes together in organised competition, building interest in the sport and encouraging people of all abilities to become involved in racing.

Built from small, individual, but proven events, the league now provides a series from April to October, in which clubs and their members can compete. This unified approach, say the organisers, has created a group of extremely popular events and a platform for the growth of triathlon in London.

Yellow Jersey Cycle Insurance will be taking an active role in the Triathlon London, Yellow Jersey Cycle Insurance Senior League, attending and reporting on races, providing prizes for competitors and working with the league as it continues to grow.

Going forward, with speculation of a "Big Four" audit firm entering the league, the series is planning new events with the potential for races up to Ironman distance.

Sponsorship of the London League is a continuation of Yellow Jersey's commitment to supporting triathlon in the UK, alongside their sponsorship of the British Triathlon Federation, Junior BTF Champion Sophie Coldwell and triathlon clubs across the UK.

"We are excited to announce an agreement with Yellow Jersey for sponsorship of the league. We are elated to be working with Yellow Jersey; the founders have competed in our events for years and have designed a policy completely tailored to our triathletes", said Tom Chant, Chairman, Triathlon London.

"I am over the moon with our new association with the London League. Thames Turbo was my first triathlon", said Ryan Georgiades, Managing Director, Yellow Jersey.

"I jumped at the opportunity to help support the continued growth of the league, and look forward to doing so in years to come".