British Marine Boat Shows has announced a partnership deal with TheYachtMarket.com for the Southampton Boat Show. The two-year deal will see the 2017 and 2018 editions of the event being known as TheYachtMarket.com Southampton Boat Show.

Founded in 2003, TheYachtMarket.com is a global online marketplace for boats and yachts for sale. Representing brokers in sixty-six countries and deploying cutting edge technology, the company offers a wide range of marketing resources for its brokers, dealers and marine advertisers.

Murray Ellis, Chief Officer for Boat Shows at British Marine, said: "We are delighted to welcome TheYachtMarket.com as the Southampton Boat Show's new title sponsor. This collaboration recognises the show's continued outstanding success and reputation as one of the key events on the global boat show calendar; it also underlines the amount of business conducted at the Show, both by the trade and visitors.

"This partnership reinforces the compelling opportunity that the Southampton Boat Show has to offer and we are delighted to support brands that want to align themselves with such a strong and successful event. We look forward to working with TheYachtMarket.com to leverage their sponsorship which comes at a time when interest and investment from the industry is already strong".

Richard W. Roberts, CEO and Founder of TheYachtMarket.com, added: "This is one of the greatest opportunities for us and will help us realise our vision for the company. We have grown considerably over the last fourteen years and being the official title sponsor of the TheYachtMarket.com Southampton Boat Show is simply a dream come true. We cannot wait to enjoy this successful partnership that will significantly benefit and service our customers, brokers and advertisers".

TheYachtMarket.com Southampton Boat Show 2017 takes place from 15th to 24th September.