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25th March, 2013
CNN renews multi-year sponsorship deal with Caterham F1
CNN International and Caterham F1 Team have announced today that the leading international news network has renewed its multi-year partnership with Caterham F1 Team.
The sponsorship will see CNN's logo on both of the Caterham F1 Team cars, as well as the drivers' overalls, and signals the fourth year that CNN has sponsored the growing Anglo/Malaysian F1 team.
Rani R. Raad, Chief Commercial Officer for CNN International, said: "Our partnership with Caterham F1 Team provides CNN with a powerful worldwide marketing platform and we're delighted to continue the alliance of two aspirational global brands.
"As a forward-thinking company this sponsorship plays to the heart of what CNN is all about, engaging new audiences and exploring new affiliations beyond the traditional or the expected".
Cyril Abiteboul, Team Principal, Caterham F1 Team, was equally upbeat: "This partnership will provide us with a comprehensive platform allowing us to deliver additional exposure for the team and its sponsors through CNN media platforms worldwide.
"We also look forward to welcoming CNN and their partners to the races to further promote F1, Caterham F1 Team and develop real B2B opportunities."
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The UK Sponsorship Database
