Aldi becomes first-ever Official Supermarket Partner of Team GB
Aldi has announced a major partnership to support Team GB's athletes in the build up to and during the Rio 2016 Olympic Games. The partnership comes as Aldi celebrates its 25th anniversary in the UK.
As Official Partner to Team GB, Aldi will work with the BOA to deliver key initiatives including Get Set, the organisation's youth engagement programme, and Home-Grown Heroes, an initiative to connect local athletes with their local community.
Aldi has seen remarkable growth in recent years through providing fresh and affordable food to people across the country, which has driven significant investment in the UK. The supermarket currently employs 24,000 staff and operate over 560 stores in the UK, with plans for further growth to reach 1,000 stores by 2022.
Its success, explains the company, has been built on delivering the highest quality products at unbeatable prices as well as a commitment to British products and suppliers. Over half of all Aldi's products are produced in the UK, with ranges such as the supermarket's core range of fresh meat 100% British.
Matthew Barnes, Chief Executive Officer for ALDI UK and Ireland, said: "Our partnership with Team GB is the perfect way to celebrate our landmark 25th anniversary in the UK and we are proud of the investment Aldi has made in Britain over the last twenty-five years. Our passion to offer our customers access to fresh, affordable and healthy food is unrivalled. Our continued drive to buy locally produced products and commitment to our extensive fresh food range are just some of the reasons why more and more people are choosing to shop with us.
"We are truly honoured to be supporting the extraordinary Team GB athletes on the road to the Rio 2016 Olympic Games".
Bill Sweeney, Chief Executive Officer of the British Olympic Association, said: "We're delighted to have Aldi join us on our road to Rio 2016 and their support will play a key role in the team's success at the Olympic Games.
"Their drive for excellence matches our own and we're looking forward to working with them on our community and sporting engagement programmes, as well as supporting the athletes heading out to Brazil next year. Aldi is a growing, impressive brand in the UK and is a great fit with Team GB."
Lord Coe, Chairman of the British Olympic Association, said: "Everyone associated with Team GB is thrilled to have a partner which has so captured the imagination of the British public.
"They are a great and growing British employer and are championing British produce and suppliers. Their support is a huge boost in our efforts to get the nation inspired in the run up to the Rio 2016 Olympic Games".
To mark the launch of the partnership, Aldi's Chief Executive Officer was joined at the BOA's London Headquarters by Lord Coe and Team GB athletes Samantha Murray, Modern Pentathlon, and Liam Phillips, BMX Cyclist. The two athletes also visited Aldi's Tamworth store to learn more about the supermarket's produce and meat, including Aldi's Super 6 produce and Best Cuts, which provides families access to fresh, affordable and healthy food every week.
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