The Black Country Living Museum secures backing from Banks's Brewery
The Black Country Living Museum has secured corporate sponsorship with renowned Black Country business Banks's Brewery, which is based in Wolverhampton.
The Brewery, established in 1840 and forming part of Marston's, has sole sponsorship of the Museum's 1940s Weekend and three Halloween Nights in 2015.
As part of the agreement, both events will now be supplying a selection of Marston's beer to visitors, with each event having its own 'special brand'. BCLM's 1940s Weekend will have special Sunbeam pop up bars and Halloween will have Hobgoblin from sister brand Wychwood, also owned by Marston's.
The Museum will stock Banks's merchandise in its shop and catering outlets, as well as include the brands in its marketing and promotions. In return, Marston's will be working with the Museum to train staff in cellar management.Vicki Stanley, Director of Development at the Museum, commented: "We are very pleased to be teaming up with such a fantastic local brand which has its roots in the Black Country - we hope this is just the start of a long and successful partnership".
Black Country Living Museum has forged a number of partnerships with Black Country businesses over the past year and is looking to build on this area as part of its new strategic plan.
"We're delighted to be joining forces with such an important project", said Kirsty Polmeer, Banks's Brand Manager. "Banks's has been brewed right here in the Black Country for 140 years, and the partnership with the museum is a perfect fit for us both".
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