Sunglass Hut has today been announced as the Principal Sponsor of London Fashion Week as part of a three year partnership that starts in September 2015.

London Fashion Week, which takes place biannually in February and September, showcases hundreds of designer labels and global brands to an international audience, cementing the capital's reputation as the birthplace of talent and the home of creativity and innovation in the industry.

For over forty years, Sunglass Hut has been a leading destination for people everywhere to see and buy the latest trends in premium eyewear, with over 3,000 stores worldwide, from Australia to the United States.

The British Fashion Council and Sunglass Hut say they will leverage London Fashion Week content, distributing it through their networks and social media channels to bring the UK's biggest fashion event direct to a targeted global fashion buying audience. Sunglass Hut will also be a business mentoring source for British designers, sharing expertise in retailing and marketing in the global arena.

Caroline Rush, Chief Executive of the British Fashion Council, said: "Sunglass Hut is a world leader in eyewear retailing and we look forward to building a long term partnership to further engage the global audience of London Fashion Week".

Fabio d'Angelantonio, President of Sunglass Hut and Chief Marketing Officer at Luxottica, added: “We believe that London Fashion Week offers a global point of view that resonates from the runway to the streets. We are excited to share its designers, influencers, and trends with consumers in established and emerging markets via our global retail network".