The Royal Three Counties Show has announced Santander UK as its headline sponsor for 2015.

The show, which will take place at the Showground in Malvern from 12th to 14th June, promises to "attract, inspire and educate" local people looking to support British farming.

Visitors will sample the region's tastiest food and experience a variety of spectacular entertainment including the Grand Parade of animals and the famous Red Devils parachute team.

The new partnership with Santander is more than just a financial sponsorship as the bank will be actively involved in the event as it looks to support local communities and to help people and businesses prosper. The show has a unique heritage dating back to 1797 and is a much celebrated three days at the heart of the community's social tradition.

Ken Nottage, Chief Executive of the Three Counties Agricultural Society, said: "We are absolutely delighted to welcome Santander UK to our stable of influential sponsors and partners. Santander's community ethos aligns perfectly with our work at Three Counties where we are striving to showcase innovation and excellence and to support local and national industries".

Spencer Greaves, Regional Manager at Santander, said: "The partnership with The Royal Three Counties Show is an example of our commitment to supporting the communities within which we operate and our goal of being a bank that is simple, personal and fair. We are really looking forward to taking part in the show which helps to improve the understanding between urban and rural communities".

The showground provides innovative events and a full range of trade and business exhibitions, sales, fairs and rallies in the local area of Malvern. This year, the popular event will be known as the Royal Three Countries Show in association with Santander.