ICM Capital is sponsoring Miss London, an event where a renowned panel of judges select a contestant to represent London in this year's Miss England beauty pageant.

ICM Capital is exclusive Forex Sponsor of the event, which is linked to the charity Beauty With a Purpose, where contestants actively raise funds in their home country, often with a prize for the top fundraiser.

The final event, sponsored by ICM Capital and featuring the fifteen most successful candidates, takes place today, Friday, 1st May, 2015, at London's Hippodrome.

With previous winners including British actress, model and TV host Amy Willerton and last year's Miss London winner Tammy Dexter, there are high hopes that this will be the year London brings home the coveted World crown.

Tyler Bui, ICM Capital's CEO, said: "We are proud to be the sponsors of ICM Miss London 2015 for the second year running. Miss London takes place in one of our global cities for business, education and culture. It is important to us, as an international organization, to support universal charities and non-profit organizations.

"Miss London's organisers have in recent years raised over £30,000 for the Beauty With a Purpose charity, a cause which dates back to 1972, and we are looking forward to increasing that figure dramatically for the second year in a row".

Fay Hill, organiser of the regional heat, said: "After the incredibly successful Miss London and Miss Hippodrome 2014 event, it is our great pleasure to welcome back the internationally renowned ICM Capital as our headline sponsors for the second year. The event will showcase fifteen of London's finest female ambassadors; one of whom will be selected to represent our prestigious sponsor, ICM Capital.

"With charity at the forefront of our pageant mission, we hope to exceed last year's phenomenal total of £10,000.00 and benefit the lives of those less fortunate than ourselves!"