Crabbie's continues Christmas sponsorship package across ITV1, ITV2 and STV

ITV Commercial has announced today that Crabbie's Alcoholic Ginger Beer is to sponsor their Christmas Programme Package from December 2012.

The broadcast package will run across ITV1, ITV2 and STV. Al Cross, Marketing Controller, Crabbie's Family of Brands, said of the deal: "We are delighted that Crabbie's is sponsoring ITV's Christmas Programme Package. It is a fantastic fit for the UK's No 1 'Spiffing' Alcoholic Ginger Beer and offers fantastic support for the brand throughout the UK. This Christmas is set to be the most exciting yet for Crabbie's".

Crabbie's will also be running a national TV campaign across multiple TV channels throughout November and December, to support the Christmas activity. Featuring the iconic on screen 'Tickety Boo' couple, George and Camilla, the campaign will also include the all-new Crabbie's Spiced Orange for the first time.

Recent additions to the Crabbie's brand family include Crabbie's Black 6% abv, which is designed to offer consumers a more considered choice, extra spiced ginger and is oak-aged with a stronger, deeper taste.

Paul Quayle, Regional Sponsorship Manager ITV, said: "We are absolutely delighted that Crabbie's Alcoholic Ginger Beer will be sponsoring the Christmas Programme Package on ITV1, ITV2 and STV for another year. The programmes included in the Christmas package are a great platform for Crabbie's Alcoholic Ginger Beer to engage with its target market and drive awareness of the brand".

The sponsorship credits will be produced by Ponderosa.