Coca-Cola to return to Formula 1 through its Burn brand's sponsorship of Lotus

The Coca-Cola Company will return to Formula 1 in January 2013 through its global energy brand 'Burn' in a multi-year sponsorship of the Lotus F1 Team.

Burn is available in more than eighty countries throughout Europe, Asia, Africa and Latin America.

"We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership", said Eric Boullier, Team Principal.

"We are excited to partner with Burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past eighteen months, recording the highest growth rate amongst fans this year".

Earlier this month, Lotus' supercharged 3.5 V6 Exige S (pictured below) secured the top honour in evo magazine's Car of the Year test.

The Coca-Cola Company is the world's largest beverage company, producing and marketing more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the company's portfolio features fifteen billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.