Pure London partners with The Lingerie Collective

Pure London and The Lingerie Collective are to collaborate on delivery of events for lingerie buyers in the UK.

Pure London will be sponsoring The Lingerie Collective offering an exclusive package to leading luxury lingerie, shapewear, loungewear and swimwear brands who wish to exhibit at both shows. Brands from The Lingerie Collective will be located in Body at Pure London.

Kelly Isaac, Founder, The Lingerie Collective, commented: "This season we welcome Pure London as our mainline sponsor. Partnering with Pure London will enable us to improve the overall event for both exhibitors and visitors and we are delighted to be working with such an established and recognised industry partner".

Sarah Lawrence, Event Director said: "We're very excited to be working with The Lingerie Collective this February. The strategic decision behind the partnership will improve the overall experience for lingerie and swimwear brands as well as UK and international buyers. The new collaboration will further enhance London's reputation as a key influencer within the swimwear and lingerie industry".

Pure London's Body section will welcome a whole host of top brands including All undone, Bjorn Borg, Claudette, Cosabella, D.Biccini, Eberjey, Fraulein Annie, Gatta, Hemingway Vintage Lingerie, Lorna Drew, Madame Shou Shou, Magic Body Fashion, Marlies Dekkers, PIP Studio, Princesse Tam Tam, Supertrash and Vivis.

The Lingerie Collective will be taking place from 13th to 15th January, 2013 at The Vinyl Factory and Pure London from 10th to 12th February, 2013 at Kensington Olympia.