Sponsor Dyno-Rod continues to benefit from Tough Mudder event's growing popularity

Tough Mudder, the team endurance sensation that has swept the world, is just days away from arriving in Cheshire.

This weekend's event, which will take place at the Cholmondeley Estate, near Malpas, will see 8,000 participants brave electric shocks, fire and mud tunnels as they look to complete the twelve mile long, twenty-five obstacle course.

Differing from traditional mass participation races, Tough Mudder places an emphasis on camaraderie over finishing times as competitors work in teams to help their fellow "Mudders" complete the course. Amongst these entrants will be a series of local competition winners, who will compete as members of Team Dyno-Rod, the event's official sponsor and the UK's number 1 for drains services.

As well as giving competition winners the chance to brave the course, Dyno-Rod staff will also be participating, whose day jobs ensure that they are well experienced with the wet and muddy conditions the course is likely to serve up.
Originating in Pennsylvania, USA in 2010, Tough Mudder has gone on to become a worldwide sensation with thirty-five events this year. The upcoming event in Cheshire will be the third to take place in the UK, following Tough Mudder's UK debut in Kettering in May and the inaugural Tough Mudder Scotland in July. Tough Mudder looks set to continue to go from strength to strength in 2013, with increased events in the UK, US, Australia and Canada.

David Alexander, Director of Dyno-Rod, said of the impending Cheshire race: "Everybody connected to Team Dyno-Rod is really excited about bringing Tough Mudder to Cheshire this weekend. The first two events in Kettering and Dumfries and Galloway were really successful. It's fantastic to see the commitment and determination those participating have in getting the job done, just like our Dyno-Rod engineers.

"We are looking forward to rounding off 2012's programme in style at the Cholmondley Estate. We are hoping that supporters brave the weather and turn out in force to cheer on the participants, which will include over 50 of our own local staff".