Izabel London launches Autumn/Winter TV sponsorship campaign
Izabel London has launched a three month long TV channel sponsorship campaign on the TLC, Lifetime and Universal channels to raise brand awareness over the festive period.
Izabel London's wide range of exotic day wear and accessible evening wear is available in over 500 locations across the UK, including prestigious retailers such as House of Fraser, Dorothy Perkins and Debenhams.
The TV campaign is part of a global expansion strategy which will be implemented over the next year. The brand is currently stocked in more than 1,000 locations worldwide. After achieving an impressive 140% sales boost in India this year, it has also been nominated as finalist in the Drapers Awards 2016 'Mainstream Brand of the Year' category.
The campaign, featuring the brand's latest sleek signature party style, is set in chic surroundings and features "relatable" young models getting ready for a night out on the town. The ads., which are running October to December, showcase the fashion retailer's Autumn/Winter collections which are available on their website and in stores now.
Karan Singh, founder of Izabel London said: "The aim of our first TV campaign is to engage with our audience by offering catwalk fashion styles to everyday women. One of the main challenges with this scale of marketing expansion is to retain the essence of the brand over multiple channels.
"Our most recent collaboration with TLC, Lifetime and Universal gives Izabel London the brand exposure we need amongst a new audience.
Izabel London, as a brand, has chosen to use relatable women who reflect the UK's diverse population. The brand seeks to remain true to its ethos, focusing on providing easy to wear, catwalk inspired women's clothing at affordable prices to the 'every day' woman.