188BET and Matchroom Sport have announced that 188BET is the title sponsor of the 2017 Champion of Champions snooker tournament.

Taking place at the Ricoh Arena, Coventry from Monday to Sunday, 6th to 12th November, the 188BET Champion of Champions will be broadcast live in the UK on ITV4 throughout the tournament.

The 188BET Champion of Champions features World Snooker tournament winners from the previous twelve months, including World Champion Mark Selby and Masters Champion Ronnie O'Sullivan, as well as the likes of defending champion John Higgins, World Open Champion Ding Junhui and Players Championship winner Judd Trump.

The tournament begins with four groups, each featuring a semi-final and final on the same day, with the group winners progressing to the tournament semi-finals on Friday, 10th and Saturday, 11th November. Sunday's final will be played over nineteen frames with the winner taking home £100,000.

In addition to live coverage throughout in the UK, the 188BET Champion of Champions will also be aired on CCTV in China, Sky New Zealand, OSN throughout the Middle East, StarHub in Singapore and Now TV in Hong Kong.

Barry Hearn, Chairman of Matchroom Sport, said: "We are delighted once again to be working with 188BET on what is one of the biggest events on the snooker calendar. The 188BET Champion of Champions is a blue riband event and the millions of fans watching both in person at the Ricoh Arena across the world on live TV will be in for a treat of world class snooker from the first ball till the last".

188BET's Managing Director, Nigel Singer, said: "I'm pleased to announce 188BET's partnership with Matchroom Sport. The Champion of Champions snooker tournament is one of the biggest events on the snooker calendar. Through our partnership, the 188BET Champions of Champions tournament will reach millions of snooker fans with live television coverage on multiple channels".

The sponsorship was brokered by independent sports and entertainment marketing agency, CMSeven.