Ice Age 4 sponsors ice rink at Hyde Park Winter Wonderland

Ice Age 4: Continental Drift will be the official sponsor of the Hyde Park Winter Wonderland ice rink, says brandmeetsbrand, who introduced and brokered the deal.

Film distributors Twentieth Century Fox Home Entertainment chose the popular family attraction as the perfect location to highlight the fourth installment of the hugely successful Ice Age franchise, given Hyde Park Winter Wonderlands association with Christmas and family time.

Ice Age 4 Continental Drift features the voicing talents of Jennifer Lopez, Ray Romano, John Leguizamo, Denis Leary, Nicki Minaj, Drake and Queen Latifah.

The Ice Age 4 Ice Rink will surround the historic Victorian bandstand, creating a beautiful centrepiece for Winter Wonderland. Stretching to 1600m2, it is the largest outdoor rink in the UK. In the evenings the ice rink will be transformed into a magical scene as 108,000 pea-lights suspended above the rink will illuminate the ice.

Jon Rogers, Director of PWR Events, the organisers of Hyde Park Winter Wonderland, said: "We are thrilled to be working with Twentieth Century Fox to create the Ice Age 4 Ice Rink. The ice rink will undoubtedly take centre stage at this year's Hyde Park Winter Wonderland event and we're looking forward to welcoming thousands of skaters".

Hannah Hanley, Account Manager at brandmeetsbrand said: "We're delighted to have secured Ice Age 4 as a sponsor; it's a great match for such a family-orientated event and brings even more festive fun to Hyde Park Winter Wonderland".