British Weight Lifting announce USN as nutritional partner
British Weight Lifting, the national governing body responsible for Olympic Weightlifting and Paralympic Powerlifting, has announced a new partnership with USN, the leading UK sports nutrition and supplement provider.
The long-term partnership will see USN support British Weight Lifting's World Class Programme (WCP), events and wider membership during the course of the next Olympic year and onto the 2018 Commonwealth Games.
USN will deliver the latest sports supplementation and advice to BWL's leading elite lifters on the UK Sport funded World Class Programme, designed to give the athletes the very best chance of achieving success on the international stage. Through the partnership there will also be a number of benefits for the wider BWL membership, including education, special offers and a new loyalty programme.
Drawing on the world's leading scientific research, USN has developed a series of products utilised by world class athletes across a number of sports including athletics, swimming, rugby and cycling.
British Weight Lifting CEO, Ashley Metcalfe, said: "Partnering with USN, the UK's leading sports nutrition provider, represents an exciting development for British Weight Lifting. The affiliation will have tangible benefits to not just our elite athletes and coaches but the whole BWL membership. Members will be able to take advantage of deals on the very latest supplements, safe in the knowledge that they have been approved by the Informed Sport quality assurance program".
British Weight Lifting Performance Director, Tommy Yule, commented: "Through our World Class programme we support athletes in a number of areas relating to physical, mental and technical development. Sports nutrition forms a key element of this support so to partner with USN, the UK's leading sports nutrition provider, is tremendous and gives our athletes peace of mind that no stone is being left unturned.
"With both the Olympic and Commonwealth Games taking place within the next three years our aim is to offer athletes the best possible chance to reach their potential. This partnership can only help us to achieve that goal".
Karl Bickley, from USN UK, was equally upbeat: "We are privileged to link up with British Weight Lifting as a performance partner and look forward to supporting their elite squad and wider membership through the next Olympic year and onto the Commonwealth Games in 2018.
"The ethos shown by those involved is in complete synergy with our own ideals here at USN and we aim to help develop the sport and achieve success from Club to Elite level through product support, education and safe supplementation".
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