Cowdray Park Polo Club has announced that leading champagne house Veuve Clicquot has decided to withdraw from title sponsorship of the Gold Cup for the British Open Polo Championship, following a twenty year association with the club.

Together, Cowdray Park Polo Club and Veuve Clicquot, with their distinctive and matching yellow branding, have enjoyed a remarkable synergy which has enabled the Cowdray Park Gold Cup to attain a very high profile in the world of polo.

Lord Cowdray, President of Cowdray Park Polo Club, said: "It is with great sadness that we say goodbye to Veuve Clicquot with whom we have enjoyed such an amicable association. With Veuve Clicquot's support the Gold Cup at Cowdray Park has gone from strength to strength.

"Each year, we have offered the best polo tournament on the best grounds in the UK while Veuve Clicquot has added the sparkle which has made attendance of the Gold Cup final so exciting. We thank them for the twenty years of style and fun which they have brought to the Gold Cup and wish them every success in their new endeavours".

Jo Thornton, Managing Director of Moet Hennessy UK, commented: "For the past twenty years, Veuve Clicquot has been honoured and proud to have supported and celebrated the prestigious Gold Cup for the British Open Polo Championship as the highlight of the Veuve Clicquot Season in the United Kingdom.

"I would like to take this opportunity to thank Lord and Lady Cowdray, and the entire team at Cowdray Park Polo Club, for all they have done to make the event such a glorious success over so many years. I wish them every continued success".

Cowdray Park says it is currently in discussion with several luxury brands keen to explore the benefits of sponsorship of the best attended polo tournament in the UK.