talkSPORT partners with Selco Builders Warehouse

talkSPORT, the world's biggest sports radio station, has announced a "significant" new partnership with Selco Builders Warehouse.

Selco will continue to sponsor the breakfast sports bulletins on the Alan Brazil Sports Breakfast, which run every half an hour.

Adam Mills, talkSPORT Sales Director, said: "Predictor is a huge part of talkSPORT and correctly guessing the scores is something that both our listeners and presenters take very seriously! talkSPORT and Selco have worked closely together for a number of years and it's great news for both companies that they will be title sponsors of both Predictor and our Breakfast sport bulletins. With the Selco Predictor running online but being a key part of our on-air discussion, this is a great example of the kind of fantastic multi-platform sponsorships talkSPORT can offer to brands".

Chris Cunliffe, Managing Director at Selco said: "We have developed a fantastic partnership with talkSPORT over a number of years, and have enjoyed a mutually beneficial relationship.

"The predictor game is a great addition to the activity Selco undertake with talkSPORT to increase awareness of the Selco brand and the benefits to tradesman of using Selco".

Helen Cooper, Head of Marketing for Selco, added: "talkSPORT is an important communication channel within our marketing activity to reach tradesman. The predictor will further enhance our brand awareness but will also add some fun in branch. We have installed screens in every branch to give all colleagues and customers access to play".