Looking for sponsors?
Then you really need to push the button ...
Advertisement: UK media buying: Fox Media Advertise with us  
Union Jack   The UK Sponsorship Database
The premier online database of UK sponsorship opportunities

  UK sponsorship news update ...
  << Home   << News archive  << May headlines  << Send us news!
    Latest UK sponsorship news


Need a supplier?

After Dinner Speakers
Audio Visual
Creative consultants
Direct marketing
Equipment hire
Event management
Financial services
Legal advisers
Media buying
PR agencies
Sales promotion agencies
Sponsorship consultants
Trophies and awards

Get listed!


Advertise with us


23rd June, 2014 << Home

Goldenway extension is biggest deal in Swansea City history

Goldenway, a global financial services provider, has confirmed a two-year extension of Swansea City Football Club's sponsorship. The sponsorship is the largest agreement in the club's 102-year history and is to run until the end of the 2015/2016 season.

As a fast growing company with common values to the club, says the company, Goldenway has identified the Barclays Premier League as a platform to strengthen their brands' images globally. It is also identified as a channel to communicate with the Premier League's huge Asian fan base that currently makes up over 30% of the league's total global audiences, including live match broadcast into over 200 million households in China.

Earlier in the year, Goldenway ran a joint Chinese New Year celebration with the club's players at the Liberty Stadium which helped to raise global recognition for both parties. Following the success of the initial one year partnership, Goldenway will continue to work alongside the Swans to create a partnership that brings both the club and the Premier League closer to their Asian fans. Planning for the new season is well under way, says Goldenway, starting with a visit to the company's headquarters in Hong Kong to arrange future Asian tours and coaching exchange programmes.

The announcement of the partnership came on the same day that the Barclays Premier League's fixture list was revealed. Swansea can look forward to travelling to Manchester United on the opening day of the season, before welcoming Burnley and West Bromwich Albion to the Liberty Stadium. A visit to Chelsea is the fourth game of the season whilst a tricky November lies ahead with the visit of Arsenal followed by an away game at Manchester City.

The Welsh club currently have a wealth of talent on show in Brazil for the 2014 FIFA World Cup.

The partnership was renegotiated by sports marketing agency, SportQuake, who will also assist in managing and delivering the global sponsorship campaign. SportQuake are sport marketing experts who specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport.

Goldenway has enjoyed a strong relationship with Swansea City over the last twelve months, and looks to continue building this affinity with the club and the fans globally over the coming seasons.

Goldenway Investment General Manager, Brian Tsui, said: "I am proud that Goldenway, as a brand, is growing its portfolio of sports sponsorship globally. It is a valuable relationship with Swansea City. The association with such a passionate football club will definitely enhance our brand value and create a positive impact in driving our expansion globally. We look forward to even more successful seasons working together".

Swansea City vice-chairman, Leigh Dineen, said: "We are excited and delighted to extend our partnership with Goldenway for another two seasons and announce the biggest sponsorship deal in the club's history.

"We have developed an excellent working relationship with Goldenway over the past twelve months that has been extremely beneficial to both parties. We are not only honoured to be backed by one of the world's fastest growing financial services providers, but their prestigious presence throughout Asia has helped lift the club's global brand to a whole new level".







Like this site?   Tell a friend!

Home page  Advertise with us  Arts  Cause-related  Education  Media  Sport