It's Our World project gets £500K sponsorship support

A number of major brands are supporting It's Our World, a mass participation art project aimed at giving children and young people in the UK a voice to speak out for environmental action.

It's Our World launches on 5th June at Waterloo Station, with a Pop-Up Art Class led by young artist Zoom Rockman.

Students from nearby Oasis Academy and City & Guilds of London Art School will create an artwork involving the Motion @ Waterloo ad screens at the station, which are the largest in Europe.

The project will run for a year, during which it aims to create the largest online gallery of artwork celebrating the environment, as seen through the eyes of 4-19 year olds, its future custodians.

With participation driven through schools, young people will be invited to put themselves on the map by creating an artwork to bring their local landscape or neighbourhood to life.

It's Our world has been developed by Healthy Planet with the support of Business in the Community's Start, and the involvement of over twenty community, arts, environmental and educational partners.

Over half a million worth of sponsorship in kind has been given to support the project, from companies including JCDecaux, Overthrow Digital, Claranet, Weber Shandwick, The Partners, Nice & Serious, Baylis Gray, UK Web Archives, Faber-Castell, iStock Getty and Discovery Kids.

Artworks will be displayed on an online gallery at www.itisourworld.org from September until May 2015.

Participants can register on the website, donated by Overthrow Digital, as well as getting ideas about how to take part, and about small changes people can make that have a positive environmental impact.