Glasgow 2014 has unveiled Kellogg's as the latest member of the "sponsor family" for the Commonwealth Games.

Kellogg's will be an Official Provider of Cereal Snacks. Kelloggs' cereal snacks include the Scottish best seller Rice Krispie Squares, which is the number one cereal snack brand in Scotland.

Kellogg's sells more than 23 million packs of cereal snacks in Scotland each year. Laid end to end, the packs would cover nearly twice the distance of the Queen's Baton Relay which arrived back in Scotland on Saturday.

As Official Provider, Kellogg's will supply the Games with cereal bars from its popular Nutri-Grain range for the athletes and workforce.

David Grevemberg, Glasgow 2014 Chief Executive, said: "Kellogg's is a household name and a very well-loved brand in Scotland – as you can tell by the sales of the cereal bars here.

"At Games Time it will be very important for our staff and volunteers as well as the athletes to keep their energy levels up and cereal bars will be a great way of doing this.

"The company is a very welcome addition to our Sponsor Family".

Gareth Maguire, Commercial Director from Kelloggs, put the deal in context: "We're extremely proud to lend our support to Glasgow 2014 - this is going to be a massive event, so it's only natural we'd want to get involved.

"The Commonwealth Games is a huge deal for Scotland and the UK and we're pleased our food will help fuel volunteers and fans alike".