American Football Development announces partnership with Under Armour

American Football Development Limited has announced its hallmark sponsor for a new brand of American Football on field and remote training, to be debuted in Kent, England.

Under Armour, the manufacturer of performance footwear, apparel and equipment, has come aboard to support the company's goal of bringing a premier level of "hands on" training camps, blended with technology-enhanced remote learning opportunities, to Britain first and expanding from here.

"With the tremendous interest and growth of American Football in Europe and beyond, it seemed natural to take the platform we have been building and start training both adults and the youth abroad", said AFD co-founder, Derek Fournier.

"The game of American Football is one that allows players of all sizes and abilities to learn powerful lessons about hard work, team play and commitment. By bringing players who have excelled at its highest levels and blending that with accessible curriculum and immediate feedback, we expect to dramatically improve the uptake and enhance the already impressive level of play we have witnessed".

When the idea of this camp originated, says AFD, it was clear that to make it work a forward looking, cutting edge corporate sponsor would be the "Secret sauce" to jump start the effort. Under Armour was the obvious choice.

As part of an effort to spread education, experience and the skills of American Football abroad, the 2014 Pro-Am Kickoff Camp is scheduled for an Adult camp on April 5th and 6th and a Youth camp on April 10th and 11th. Both camps will be held at the Aylesham Welfare Leisure Centre and will feature instruction by a combined faculty of American coaches, former professional football players and British staff.