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UK sponsorship news update ...

May 2011

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31st May, 2011

Samsung G-series unveiled as an official sponsor of this summer's MINT Polo in the Park in London

Samsung G-Series has announced its sponsorship of Europe's largest polo tournament - MINT Polo in the Park.

The event, taking place at Hurlingham Park between 3rd and 5th June, will be the first and only major polo tournament to be staged in central London since 1939 and will see teams from Moscow, New York, Abu Dhabi, Sydney, Buenos Aires and London compete in front of 29,000 spectators.

As an official sponsor, Samsung is entitled to brand integration for its G-Series into the event, including pitchside and PR backdrop branding, Samsung G-Series product placement in key event areas including the Players' Tent, Press Tent, VIP area and Children's Zone, full branding of the Children's Zone, as well as website branding and access to MINT Polo in the Park's social media fanbase.

Gino Grossi, Product Manager for refrigeration, Samsung Home Appliances, said: "Samsung is thrilled that G-Series is involved in this year's MINT Polo in the Park. We intend for this partnership to take Samsung's position in the refrigeration market to new heights and allow us to market our leading G-Series range to the premium audience that will be attending this year's polo".

Boris Johnson, Mayor of London, commented: "It is seventy years since polo was last played at Hurlingham and it is an exciting prospect to see the sport return to central London. Polo in the Park will add to the wealth of sporting activities that Londoners can enjoy".

Fans of Samsung’s UK Facebook page will also have a chance to benefit from an exclusive sponsor's ticket discount, available now.

The Samsung G-Series range is available in a variety of sizes from combi fridge freezers to American style three door and side-by-sides. They offer the latest in space innovation, providing more inner space whilst keeping the same dimensions on the outside. This allows users to maximise their storage space, meaning they can shop less often and organise their food more easily.


22nd May, 2011

DHL talks business with local kids in partnership with the Manchester United Foundation

DHL Express, the world's leading express and logistics company, is partnering with the Manchester United Foundation, the football team's official charity, to participate in a "groundbreaking" educational programme for local school children.

As the Official Logistics Partner of Manchester United, DHL will join the Manchester United Enterprise Academy (MUEA), in an initiative that aims to introduce young people to the basic principles of business and self-employment. On completion of the academy course, participants will be awarded with a nationally-recognised business and enterprise qualification.

Courses are facilitated by dedicated project staff alongside teachers, youth workers and now DHL employees in schools near the company’s service centres in the north-west. The programme will see members of the DHL team sharing their own business experiences and skills to enhance the pupils' understanding of enterprise.

Manchester United itself will be used as a real life business case study that young people can relate to and understand, covering topics such as products and services, marketing and advertising, customer service and career planning.

Phil Couchman, CEO of DHL Express UK & Ireland, said: "With a wealth of experience and skills, our staff will help bring the world of work and business to life for pupils taking part in the Enterprise Academy.

"We want to put something back into the community in which we work. This partnership with the Manchester United Foundation should open the young people's eyes to new ideas and possibilities".

John Shiels, Chief Executive, Manchester United Foundation commented: "DHL is the perfect partner for the Manchester United Foundation to work with delivering business and enterprise education. Not only is DHL a new sponsor of the Club, it is a successful multinational business that is brilliantly positioned locally in Trafford Park. We hope this will be the start of a long-term relationship that will help us deliver the message to young people that good business practice is inherent in every good business".


16th May, 2011

Salisbury Festival welcomes Telegraph Media Group as National Media Partner

The Salisbury International Arts Festival - which runs from this coming Friday, 20th May to Saturday, 4th June - has signed up The Telegraph Media Group as its National Media Partner. TMG have signed a three year deal until 2013.

The Globe at Wardour Castle

"In these uncertain times, sustaining the Festival's profile and programme is challenging. Each year we work to raise half a million pounds in order to make a Festival of the scale and breadth which attracts attention and visitors from near and far. I am delighted to announce today support from the Telegraph", said Festival Director Maria Bota.

The Telegraph Media Group was impressed by the Festival's high quality international programme, as well as its track record for delivering exceptional events at venues such as Stonehenge and Wardour Castle. The Telegraph was also attracted to the environs of Salisbury and the significant tourist infrastructure the city offers.

Mark Skipworth, Executive Editor of the Telegraph Media Group, said: "We are delighted to be getting involved with Salisbury International Arts Festival. The vibrant programme, the city and the possibilities all excited us and we can't wait to get stuck in".

As silver winner of the Enjoy Excellence National Tourism Event of the Year in 2010, the Festival delivers much by way of economic impact and publicity impacts to the region (£3 million annually). It also delivers an award-winning learning and participation programme.

Jane Scott, Head of Wiltshire Council, said: "To secure The Telegraph Media Group as National Media Partner is an impressive performance, particularly given the current economic climate. This support clearly demonstrates the benefits of association with the Festival, not only for the supporters, but for the region as a whole".


11th May, 2011

New CAF and Sunday Times research reveals attitudes to philanthropy of wealthiest people in Britain

Charity donations from the top 100 philanthropists are down £818m on last year to a total of £1.67bn according to this year's Sunday Times Giving List.

The figures, published in full in the Sunday Times Rich List on Sunday, showed the impact that the financial crisis has had on philanthropy.

However, there seems to be a growing recognition of the importance of philanthropy in these difficult times, with the number of £1m+ donors growing from 118 to 129 in the past twelve months. Also, the top thirty philanthropists in the list gave away a bigger proportion of their wealth, donating at least 3.42% compared to 3.22% in the previous year.

For the first time, the Charities Aid Foundation (CAF) and the Sunday Times asked those on the Sunday Times Rich List additional questions about their motivations to give and views on philanthropy. Answers provided by twenty-nine respondents reveal the importance of impact, communication and advice on their giving.


Nearly nine out of ten (89%) respondents claim that they only invest in charities which can clearly demonstrate their impact. Almost four-fifths (79%) agree that it is important to give strategically and the same amount believe that they manage to give strategically.

However, only 64% of Rich List members who completed the survey are satisfied with the feedback they receive from charities. This message about better communication is echoed by the finding that 59% of respondents feel that charities need to improve their communications in order to meet their potential.

Only 42% of respondents felt that advice on who and how to give was readily available. This however does not deter nearly three-quarters (72%) of philanthropists from spending a considerable amount of time researching their philanthropic decisions.

Top ten philanthropists in the UK

When asked why they give, nearly all philanthropists (97%) cited personal values. More than three-quarters (76%) said that personal experiences had influenced them to be charitable. Just over two-thirds (69%) said the enjoyment they get from giving is a big factor in their philanthropy, while 57% said they did it in order to leave a positive legacy.

Commenting on the figures, Jo Ensor, Head of Advisory at the Charities Aid Foundation said: "These figures provide valuable insight from a very hard to reach group of donors. There are many lessons here for charities who wish to interact with these philanthropists; notably tailoring their communications and better demonstrating the impact of their work".


9th May, 2011

Catermasters to sponsor Olympic hopeful Sara McGreavy

Catermasters has teamed up with a professional athlete from its hometown of Leamington Spa in Warwickshire and will sponsor her in her bid to secure a place in the Great Britain squad at the 2012 Olympic Games in London.

Catermasters provides a catering service to more than 120 clients on a national basis.

The brand's sponsorship objective is to asociate itself with a healthy lifestyle and sensible eating and it has therefore teamed up with talented 28-year-old who is bidding to secure one of only three slots in the 100 metres hurdles team that will fly the flag for Great Britain when the iconic Olympic flame lights up London next summer.

Sara lives in Leamington Spa and is said to have an excellent chance of making the Great Britain team. She is a former national champion and won the UK Athletics Challenge Final title, as well as scooping the silver medal at the England Senior Championship in 2010.

She visited Catermasters' headquarters last week to pick up the keys to her shiny new BMW.


8th May, 2011

insurance4dinghies to sponsor RS Tera Class at national championships

The RS Tera Class has announced that insurance4dinghies, part of the Towergate Mardon group, have agreed to be title sponsor for the 2011 class National Championships.

The insurance4dinghies RS Tera National Championships will be hosted by Hayling Island Sailing Club on the 2nd and 3rd of July.

“insurance4dinghies already offer reduced rate insurance for RS Tera owners in the UK, and this sponsorship offer will allow us to keep the class affordable and fun", said Ian Jameson, class sponsorship coordinator, "with part of the funding going towards the Nationals and remainder to the four regions to subsidise additional training and coaching activity from grass roots level up".

The RS Tera class has seen accelerated growth in popularity over the last four years and is proving to be a winner with young people around the world. The class has an emphasis on fun combined with competitive sailing at an affordable cost.

The Class has seen their National championships entries rise quickly from 28 in 2008 to 72 in 2010, so this may well be the year when the Class joins the few that can attract a hundred boats or more.


6th May, 2011

Accrington Stanley announce Clever Boxes as Official Shirt Sponsor

Accrington Stanley have struck a six figure, three year sponsorship deal with local IT supplier Clever Boxes.com.

The partnership was launched at a press conference held at the Crown Ground on Wednesday afternoon as the play off contending club introduced the new shirt sponsor to the media.

After the press conference, the club and Cleverboxes celebrated the new partnership in the stands. Chief Executive Rob Heys, Team Manager John Coleman and Commercial Manager Martin Edmundson were all present to welcome Cleverboxes' Director Vernon Yerkess and his team to the football club.

Speaking about the new partnership Rob Heys commented: "It is fantastic to have a major sponsor that is a local and successful organisation. CleverBoxes have seen tremendous growth since being established in 2002 and have doubled turnover figures for the past 2 years and have forecasted another 100% turnover increase this year".

Speaking about the sponsorship Cleverboxes Director Vernon Yerkess was similarly upbeat: "The partnership just seemed to fit. Accrington Stanley is our local football club and both brands are heading in the right direction and I think we can support one another to reach that success".

Commercial Manager Martin Edmundson commented: "I love the ideas and direction that CleverBoxes intend to take this partnership over the upcoming seasons and am very much looking forward to bringing the plans to life. This partnership signifies the importance of local businesses to Accrington Stanley, but also how much the club has to offer to businesses great and small".

The home shirt, which will now show CleverBoxes' branding on the chest, will be available to purchase from tomorrow's game versus Barnet, a fixture that could determine whether Stanley are definitely in this season's playoff campaign.



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