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13th May, 2014 << Home

Michael Owen unveils 3D Rio artwork for World Cup sponsor Coca-Cola

On behalf of Coca-Cola, former England international Michael Owen unveiled a giant, interactive football-inspired 3D street artwork in Canary Wharf today, designed to transport fans straight from the River Thames to Rio de Janeiro's iconic cityscape.

The dramatic artwork marks the launch of Coca-Cola's new Win A Ball promotion, which will see up to one million Coca-Cola footballs up for grabs this summer to inspire people to be active.

The Win A Ball promotion, a key part of Coca-Cola's partnership with the 2014 FIFA World Cupô, will directly benefit Coca-Cola GB's charity partner StreetGames, the organisation which brings sport to the doorsteps of young people in disadvantaged communities across the UK.

Every valid entry into the promotion will see a 10 pence donation made to StreetGames to support them in their work to bring sporting opportunities to teens nationwide.

Michael Owen said: "A football is a great, simple way to get everyone moving and having fun at the same time. As a father, I am always encouraging my kids to be active because I know physical activity plays a key role in everyday life. The Coca-Cola Win A Ball promotion has this ambition at its heart plus it means money for a worthy cause like StreetGames.

"I'm really looking forward to getting together with the family this summer and cheering on England. The FIFA World Cupô is more than just a football tournament Ė it's about friends and family coming together, and hopefully inspiring a new generation to get out and play".

Teenagers from a London StreetGames project enjoyed a kick-about alongside Owen on the vertigo-inducing 3D image, bringing to life the dramatic and panoramic views over the famous Brazilian city, which will be a focal point of the 2014 FIFA World Cupô taking place this summer.

Jon Woods, General Manager, Coca-Cola Great Britain, said: "We believe people are healthier and happier if they move more and we know that global sporting events like the FIFA World Cupô have the power to inspire millions of people around the world. This year we're using our role as a FIFA World Cupô partner to inspire families to come together, be active and get moving with a ball.

"It's great to be joined here today by Michael Owen and some of the young people from StreetGames who will directly benefit from the Win A Ball promotion. For every valid entry made we'll be donating 10 pence to StreetGames to help them provide even more sporting opportunities to young people in disadvantaged communities across the country".

The limited edition Coca-Cola footballs can be won in Great Britain from today until 13th July, 2014. Consumers must purchase a promotional pack of Coca-Cola or Coke Zero and enter the code online to see if they are a winner.

The promotional giveaway is part of Coca-Cola Great Britain's ongoing ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement in March that it would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.

 


 

 

 
 

 


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