Coral to sponsor Fury versus Chisora grudge match
Coral has announced that it has signed up to be the Title Sponsor of this Saturday's BoxNation boxing card at The ExCel, London, featuring the hugely anticipated heavyweight clash between Tyson Fury and Dereck Chisora.
Saturday's BoxNation event, titled Bad Blood, also features a compelling clash between Chris Eubank Junior and Billy Joe Saunders, and is being broadcast live on Box Nation's subscription-based TV channel as well as on Talksport Radio.
"This is Coral's first venture into boxing sponsorship", said Simon Clare, the company's PR & Broadcast Director, "and we are looking forward to it immensely. Boxing attracts a very engaged and passionate audience most of whom enjoy betting on sport and we are excited about promoting the Coral brand, and our new mobile betting app and online betting service, to these fans through an association with a great fight night".
Hall of fame promoter Frank Warren, from BoxNation, was similarly upbeat. "We're delighted to have Coral on board for this massive event. It's only fitting that one of Britain's leading bookmakers are sponsoring this night full of 50-50 fights. With Chisora vs Fury, Eubank vs Saunders and Gavin vs Skeete, we have fights that are sure to entice the betting public and I am sure Coral will be offering some great value on the night.
"We are looking forward to a long and success relationship with Coral, starting off with a bang at Saturday's event, at a near 20,000 capacity sold out ExCel", added Warren. Coral makes Tyson Fury the 2/5 favourite in the feature event with Dereck Chisora the 2/1 underdog. Chris Eubank Junior is also the marginal underdog at 6/5 versus Billy Joe Saunders who shades favouritism at 4/6.
"These are two really close match-ups as evidenced by our betting, which makes them perfect for punters, and we expect over a million pounds will be wagered on the night", added Clare.