Sports giant Yonex signs up for badminton's NBL
BADMINTON England has agreed a partnership with sports giant Yonex to be the Official Sports Equipment Supplier to the National Badminton League (NBL).
The NBL became the UK's first ever badminton league when it launched yesterday, 6th October, 2014, live on Sky Sports, featuring new rules, quicker gameplay and thrilling matches.
The league will feature the very best players from home and abroad, including Commonwealth Games gold medal-winners Chris and Gabby Adcock.
Adrian Christy, Chief Executive of BADMINTON England, said: "We have an ambitious commercial programme to support the NBL and I am delighted to announce Yonex as the first commercial partner.
"BADMINTON England has worked with Yonex for more than thirty years and their continued support of the sport in this country is fantastic. As we look forward to the start of the first ever professional badminton league in the UK, we are proud to do so with such a valued partner".
Paul Jepson, Managing Director at Yonex UK Ltd, said: "Yonex is very proud to have been selected as the Official Sports Equipment Partner to the National Badminton League to provide Aerosensa Shuttles, nets, posts and court mats.
"As the world's number one badminton brand Yonex has always provided world class innovative products and experiences. Similarly the NBL's goal is to deliver world class badminton presented in an innovative way.
"We believe that together we can ensure badminton fans everywhere will be surprised and delighted with what the NBL will offer whether it's live, on TV or online.
"This is an exciting time for badminton and Yonex is delighted to be part of the inaugural NBL which I am sure will make the sport even more exciting."
The game-changing NBL consists of teams from Birmingham, Derby, Loughborough, Milton Keynes, Nottingham and Surrey, who will play against each other once, in a mixture of home and away matches.
One match from each matchnight will be shown live on Sky Sports, with the other matches streamed live and available on delay online.
For the latest NBL news and information go to badmintonengland.co.uk/NBL.