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Huawei partners with the PruHealth World Triathlon Grand Final London
Huawei, one of the world's leading information and communications
technology companies, is the official technology sponsor of the PruHealth World Triathlon Grand Final London 2013 which starts next Wednesday, 11th September.
This year marks the fourth time an event of the ITU World Triathlon Series has
been staged in London, but the first time that London will host the Grand Final. The
Grand Final races will be held at the iconic Olympic venue in Hyde Park from 11th to 15th
September, giving all athletes the opportunity to compete on the same stage
as the 2012 Olympians.
Huawei will be represented in the Hyde Park Experience
Zone and the VIP Hospitality Zone and is inviting thirty customers and employees to participate
in the open sprint triathlon.
The PruHealth World Triathlon Grand Final London will be broadcast live on TV to an international audience spanning more than 160 countries, as well as streamed
online.
Marisol Casado, President of the International Triathlon Union (ITU) and IOC
Member said: "We are very excited Huawei will be a partner of the Grand Final in
London. Huawei is dedicated to bringing the latest technology to consumers by
creating extraordinary and differentiated experiences, just as triathlon is a unique
experience for each athlete".
Mark Mitchinson, Huawei UK Executive Vice President, said: "We are delighted to
announce our support of the PruHealth World Triathlon Grand Final. Huawei is
dedicated to bringing the latest technology to consumers and is proud to support
events that reflect its vision of excellence and possibility.
"The triathlon competition
elements themselves mirror the key attributes of the Ascend P6 – Huawei's flagship
device and the world's slimmest smartphone. Swimming reflects the grace and
elegance of the P6's design; cycling, its strength and durability; and running, its
endurance and unrivalled battery life".
Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the
Lagardere Unlimited Group, brokered the partnership. Tim Stemp, Chief
Commercial Officer of the ITU World Triathlon Series, said: "Triathlon is an
increasingly popular sport for professional, driven audiences and it is very exciting to
partner with Huawei to develop a technology experience that will allow our mutual
audiences to engage with individual performance data and Huawei technology".
The event is being organised in partnership between Upsolut Sports UK and British
Triathlon and is part of UK Sport's Gold Events Series, the UK's legacy programme of
major international sporting events. It is supported by the Mayor of London being
one of the first major Olympic legacy events happening in London post the London
2012 Olympic Games. London will welcome more than 8,500 participants from
around the world competing for Elite, U23, Juniors, Paratriathlon and Age-Group World Championship itles. In addition, there will be an Open Age-Group Race,
enabling participants of all abilities to experience triathlon in Hyde Park on much of
the same course as the Elites.
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The UK Sponsorship Database
