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14th September, 2014 << Home
C4 partners Bosch with Sunday Brunch

Channel 4 Sales has announced a brand new, one year partnership between leading home appliance company Bosch and popular weekly morning show Sunday Brunch, launching today, Sunday, 14th September, 2014.

The combined sponsorship and product placement deal, which was negotiated by Channel 4 Sales and MediaCom Beyond Advertising, represents a TV first for Bosch.

The kitchen set on Sunday Brunch will be updated to incorporate the brand's integrated kitchen appliances including a fridge, oven, hob, warming drawer and wine cooler.

Smaller Bosch worktop appliances including a Food Mixer, Food Processer, Juicer and Hand Blender will be used as necessary by the show's hosts Simon Rimmer and Tim Lovejoy as well as celebrity guests, throughout the partnership when cooking.

The sponsorship idents will be visible around ad. breaks throughout the three hour programme and feature a range of Bosch appliances talking to each other. Bonfire Creative Intelligence is responsible for the creative.

The seven figure partnership was brokered by Channel 4's Andy Moore, Group Partnership Manager and Laura Cottrell, Content Solutions Business Manager with Chris Fuller, Head of Broadcast Sponsorship for MediaCom Beyond Advertising.

Rob Ramsey, Partnerships Leader, Channel 4, said: "Bosch is a perfect fit for Sunday Brunch. The partnership provides a great opportunity the Bosch range through a potent combination of sponsorship, product placement and activation".

Rosalinda Pisani, Group Marketing Manager, Bosch, said: "This partnership with Channel 4 allows us to regularly and consistently communicate with an audience that is in line with Bosch's target market, allowing us to build the brand story over the next 12 months. It gives us a great opportunity to showcase our vast product range of both large and small home appliances regularly and in one place".

Chris Fuller added: "Sunday Brunch has the unique ability to allow Bosch to showcase the depth of their large and small appliance range consistently across the year, which is why we believe it to be the perfect fit for the brand.

"The broadcast sponsorship and product placement are just the start of a much richer partnership which will potentially see us working with Princess Productions and C4 at point of sale in store and across social media channels to maximise the amplification of the campaign".




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