Looking for sponsors?
Then you really need to push the button ...   
Advertisement: International media buying: Fox Media Advertise with us

Union Jack   The UK Sponsorship Database
The premier online database of UK sponsorship opportunities

UK sponsorship news update ...

June 2011

<< Home page   << News archive  Send us news!                                                    Latest UK sponsorship news


    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    Earlier archive

jobs by workcircle








here to
crack those



After Dinner Speakers
Audio Visual
Creative consultants
Direct marketing
Equipment hire
Event management
Financial services
Legal advisers
Media buying
PR agencies
Sales promotion agencies
Sponsorship consultants
Trophies and awards

Advertise with us


30th June, 2011

2011 WGSN Global Fashion Awards welcomes Swarovski Elements as headline sponsor

The WGSN Global Fashion Awards has announced that Swarovski Elements has signed to be the official headline sponsor for the 2011 Awards.

The event, which is being held in 2011 for the second time, represents "global recognition of inspiring and innovative contributions to international fashion, qualities that have also been Swarovski hallmarks for more than 115 years".

The ceremony will take place in New York City's Gotham Hall on October 20th, 2011 that will be resplendent with sparkling installations made with Swarovski Elements and where those honoured will receive an exclusive Swarovski Crystal award.

WGSN CEO Susanna Kempe said: "We are thrilled to secure such a prestigious partner for the WGSN Global Fashion Awards. Swarovski Elements is the perfect partner supplying premium product and inspiration to the world's leading designers and brands just like WGSN. This relationship goes much beyond sponsorship; Swarovski Elements will use the event as a platform to showcase their product through installations and the creation of a bespoke trophy and to reward outstanding talent with our new Grand Prix Award and the Swarovski Elements Student Award".

"Swarovski Elements is proud to partner the 2011 WGSN Global Fashion Awards in honour of the fashion industry's finest and to continue our support of emerging talent", says Nadja Swarovski, Vice President of International Communications & Creative Director, Swarovski. "I am excited to be part of the judging process designed to recognise the brilliant innovators whose insight and creativity serves as a fabulous catalyst for future fashion inspiration".

Created by WGSN in 2010, the Global Fashion Awards is positioned as a call for the international fashion industry to recognise high-level achievement.

New to the awards ceremony this year is a presentation of the Swarovski Elements Grand Prix ‘Winner of Winners’ Award, chosen by a specially selected grand jury on the morning of the ceremony at a brunch co-hosted by Swarovski and WGSN. This will be held at Mondrian Soho, part of Morgans Hotel Group – the official hotel partner of the 2011 WGSN Global Fashion Awards. The evening will also see the presentation of a special Swarovski Elements Student Award.

The shortlist of nominees was announced in London at an exclusive party on June 20th, 2011 at the St Martins Lane Hotel. Judges included Chee Au, Chief Creative Officer of Shanghai Tang; June Haynes, Senior Vice President of Retail for Valentino USA; Graeme Fidler and Michael Herz, Creative Directors, Bally; Dolly Jones, Editor of VOGUE.COM UK; Fern Mallis, Founder of New York Fashion Week; and Simon Kneen, Creative Director and Executive Vice President of Design at Banana Republic and Nadja Swarovski, Vice President of International Communications and Creative Director, Swarovski.


25th June, 2011

Aston Villa announce Genting Casinos as new principal partner

Aston Villa have announced a new partnership with Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos.

The partnership will be for an initial two-year period, beginning on July 1st, 2011 and covering the 2011-12 and 2012-13 seasons.

As part of the agreement, the Genting Casinos logo will feature on the home and away Villa shirts and the company will enjoy a host of sponsorship benefits.

In addition, Villa and Genting will support each other's activities locally and internationally. Genting, which has its offices at Star City in Birmingham, operates over forty casinos throughout the UK. It is part of the Genting Group, one of Malaysia's largest multi-national corporations, which has operations in the leisure and hospitality, power generation, oil palm plantation, property development, retail, biotechnology and oil and gas sectors.

One of Genting's most prominent consumer brands is Resorts World, which offers integrated resorts and casinos in Malaysia, the Philippines and Singapore, with further venues under development at Aqueduct racetrack in New York and planned for the NEC in Birmingham. Genting also operates Asia's leading cruise business, Star Cruises (in turn holding 50% of Norwegian Cruise Line).

Peter Brooks, executive deputy chairman of Genting, said: "We are delighted to be partnering with a football club with such an esteemed heritage as Aston Villa. The English Premier League is the pre-eminent football league with a vast international following - while Genting is a leading leisure and hospitality group also with a huge international presence.

"Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city. So this sponsorship is a natural fit and marks an important milestone in Genting's development as we continue to expand our presence both within the UK and internationally".

Paul Faulkner, chief executive of Villa, added: "We are pleased and excited to be partnering with Genting and we are looking forward to benefiting from their position as a leading international corporation in the leisure and hospitality industry. We believe this will be a good and positive partnership for the club and it reflects our continued growth".


22nd June, 2011

British Fashion Council announces winners of NEWGEN sponsorship

The British Fashion Council (BFC) has announced the names of seventeen of London’s brightest emerging fashion design talents who have been selected to receive BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week in September 2011.

NEWGEN, established in 1993, is one of the world’s most internationally recognised fashion design talent identification schemes.

NEWGEN recipients for spring/summer 2012 sponsored by Topshop are:

NEWGEN recipients for spring/summer 2012 sponsored by Topshop are:

Catwalk sponsorship: David Koma, Holly Fulton, Louise Gray and Michael van der Ham.

Presentation sponsorship: Christopher Raeburn, Craig Lawrence, Dominic Jones, J.W. Anderson and Nasir Mazhar.

Installation sponsorship: Jordan Askill and SISTER by SIBLING.

Exhibition sponsorship: Felicity Brown, J. JS Lee, James Long, Palmer//Harding, Thomas Tait and Tim Soar Woman.

NEWGEN is an internationally recognised showcase for the best emerging British fashion talent and is central to the British Fashion Council's talent identification, designer development and showcasing programme. Since its inception, its alumni have included Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou and Meadham Kirchhoff. The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week.

Caroline Rush, Chief Executive of the British Fashion Council commented: "NEWGEN has become shorthand for future stars of the fashion industry. This season's winners are some of the world's most innovative new fashion talents and we look forward to seeing them at London Fashion Week in September".

Sarah Mower, the BFC's Ambassador for Emerging Talent, said: "This is the first crop of NEWGEN winners who'll be designing for 2012. In the year of the London Olympics, they're our best young design athletes: Britain's Team Fashion, in training to represent this country brilliantly for next summer".

Mary Homer, Managing Director of Topshop adds: "I feel privileged that Topshop is involved with undoubtedly one of the fashion world's most exciting and successful sponsorship schemes, and after almost ten years we are as enthusiastic about and committed to the programme as ever. This year's recipients are truly international, attracted here by the vibrant culture of our capital and the energy that surrounds our cosmopolitan fashion community and its colleges. I'm delighted they are here in London and I wish them the best of luck for the season ahead".

NEWGEN offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space. Others receive sponsored presentation or exhibition space to showcase their collections, offering an important introduction for young UK-based designers to influential press and buyers from around the world. NEWGEN also provides business and mentoring support through the BFC in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.

Designers receiving NEWGEN sponsorship for the first time this season include Levi Palmer and Matthew Harding, the design duo behind the label Palmer//Harding. Their most recent collection was stocked in Topshop and has been worn by Lady Gaga and Naomi Campbell. James Long, who launched his womenswear line at Fashion East last season, has also received NEWGEN sponsorship for the first time. Both Palmer//Harding and James Long will showcase at The Exhibition at London Fashion Week in September.

Progressive knitwear brand SIBLING is launching its first womenswear collection, SISTER by SIBLING, for SS12 with support from NEWGEN. Leopard motifs, Breton stripes and English humour will be referenced in the new line. Tim Soar will also showcase his first stand-alone womenswear line in the Exhibition at London Fashion Week. This builds upon Soar's SHE:HIM project, which he launched for SS11, where elements from his menswear collection were re-worked into womenswear.

Topshop continues its support of the NEWGEN scheme for the twentieth consecutive season, supporting London's diverse young fashion designers to showcase to a global audience. Topshop offers additional support to designers by providing show venues and commissioning special collections available during and beyond London Fashion Week. Topshop's dedication to the support and growth of emerging talent remains unsurpassed.

London Fashion Week will run from Friday, 16th September to Wednesday, 21st September, 2011, and will be located at Somerset House, Strand WC2.

Image: Left to right (back row): Matthew Harding of Palmer//Harding, James Long with sister Charlotte, Thomas Tait, David Koma, Christopher Raeburn with muse, JW Anderson, Jordan Askill. Middle row: Levi Palmer of Palmer//Harding, Holly Fulton, Tim Soar, Louise Gray, Nasir Mazhar, Michael van der Ham, Felicity and Henry Brown. Front row: J JS Lee, Sid Bryan, Joe Bates and Cozette McCreery of SIBLING, Craig Lawrence, Dominic Jones with muse Clara Paget.


18th June, 2011

Top brands Clinique, Estée Lauder and Bobbi Brown sponsor Marie Claire beauty app

Clinique, Estée Lauder and Bobbi Brown are sponsoring Marie Claire's Beauty Genius iPhone app in a three-month partnership.

How-to videos shot by Marie Claire will showcase leading make-up artists using Estée Lauder, Clinique and Bobbi Brown's latest and bestselling products to create key looks such as Screen Siren, Luxe Lips and Femme Fatale. The videos will highlight a brand each month and users will be able to click to buy the products featured.

At the launch of the sponsorship, Clinique, Estée Lauder and Bobbi Brown will take over the www.marieclaire.co.uk homepage and beauty channel. As part of the package, they will also own a new Beauty Genius section on www.marieclaire.co.uk/beauty-genius, highlighting Bobbi Brown for the first month, followed by Clinique in month two and finishing with Estée Lauder in August.

Louisa Abrahams, Estée Lauder Companies, Group Online Manager said: "We are very excited to have collaborated with Marie Claire and the Beauty Genius App on this content–creation partnership. The trend-led content is perfect for women on-the-go, who can then purchase directly from each of the brand sites".

Justine Southall, Marie Claire publishing director, added: "The Marie Claire Beauty Genius iPhone app has been a big hit, and is an essential download for beauty fans wanting to create the latest catwalk and celebrity beauty looks. The Estée Lauder Companies brand videos are a brilliant addition and will make the app even more appealing".

Marie Claire will promote the new app content on www.marieclaire.co.uk, in its daily email newsletters and through iPhone push technology.

The Marie Claire Beauty Genius iPhone app is available to download from the iTunes App Store for £1.19.


17th May, 2011

Budweiser to sponsor the FA Cup

The Football Association has announced a three-year agreement with Budweiser, which will see the iconic global lager brand become Lead Partner of The FA Cup, to be known as The FA Cup with Budweiser. Press reports suggest the deal is worth up to £8m.

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) are long-standing supporters of football around the world, with Budweiser having served as Official Beer of the FIFA World Cup™ for the last twenty-five years. Budweiser, as lead partner, promises that it "will be bringing the world’s most prestigious cup competition closer to the fans through an exciting programme of activity, both in the UK and around the world".

The FA Cup's previous sponsor was the energy company E.ON, their four year deal (reportedly £32m) coming to an end after the 2010 Cup Final.

As part of AB InBev's stated dream to be the Best Beer Company in a Better World, Budweiser has dedicated a portion of sponsorship funding to working with The FA to develop a bespoke programme promoting responsible drinking to football fans. Budweiser is also partnering with The FA on a community initiative that will provide essential equipment to teams in the early rounds of the competition.

Alex Horne, FA General Secretary, said: "We are extremely pleased to have secured an iconic brand such as Budweiser to be the Lead Partner of The FA Cup. Like The FA Cup, Budweiser has a proud heritage and a long history of being involved in football.

"Furthermore, given the global reach of this sponsorship, we will see The FA Cup promoted around the world like never before which is great for the fans and the players. The FA Cup is already a much-loved competition around the world and we look forward to building on that passion with Budweiser".

Chris Burggraeve, Chief Marketing Officer at AB InBev, said: "AB InBev is a long-standing supporter of football around the world. We share The Football Association’s ambitions to showcase the tournament globally, uniting the millions of fans around the world who anticipate The FA Cup each year".

The agreement was negotiated by The FA’s sponsorship team, led by Peter Daire, who said: "Being able to work with a brand like Budweiser, with its scale and marketing expertise, is a great boost to The FA Cup and I look forward to making the partnership a success for both parties, and most importantly, for fans and competing clubs".

Jason Warner, Global Vice President of Budweiser, said: "Budweiser is proud and excited to sponsor the world's oldest and most famous domestic cup competition.

"We're looking forward to sharing our passion for the beautiful game, bringing The FA Cup closer to fans around the world through an exciting programme of activity. For example, in an FA Cup first, Budweiser will give football fans the opportunity to vote for the official 'Man of the Match', a role usually reserved for the broadcast commentating team.”


15th June, 2011

Iceni Water to hydrate England Badminton stars in new sponsorship deal

English natural mineral water, Iceni, has embarked on a new relationship with Badminton England to become the Official Hydration Supplier to Team England.

The association sees Iceni, which is bottled at source in South Cambridgeshire, become the sole water provider to Team England over the next two years, supporting all major badminton tournaments held in England during this time.

Commenting on the sponsorship, Brett Fleming-Jones, managing director of Iceni Water, said: "We are delighted that Iceni has been selected by Badminton England to be the 'Official Hydration Supplier' to Team England, which features our nation's elite badminton players. We believe the Iceni brand to be the perfect fit for this high pace sport".

He continued: "Staying properly hydrated by drinking water during exercise is key to achieving optimum levels of performance. As such, Iceni has always had a strong link with sporting activity and has been the water of choice for many top players".

Dehydration can make you tired and dizzy and lead to muscle cramps, says Iceni. Team England take their physical fitness and wellbeing very seriously, says the company, and they will ensure that England's elite badminton players maintain the right amount of water intake throughout their busy training and competition schedule. The recommendation from the Food Standards Agency is that when exercising you should drink up to one litre of water per hour of exercise (on top of the standard one to two litres per day).

The next major tournament featuring members of Team England is the prestigious Yonex BWF World Badminton Championships, which takes place between 8th and 14th August, 2011 in London at Wembley Arena. This is one of only six Superseries Premier events on the OSIM BWF World Superseries Circuit and is a major event steeped in heritage and tradition.

The tournament will offer the chance to see the best badminton talent from all corners of the globe prove why badminton is the fastest racquet sport on the planet. At each tournament over 25,000 spectators will be attending to watch world class on court action.


13th June, 2011

Investec drops support for RFU but will back Spurs in South Africa

The Rugby Football Union (RFU) has suffered a major setback with the news that their long-term sponsor Investec is to end its relationship with the organisation.

According to reports, the twelve-year partnership will come to an end on August 6th with the team's Investec International home game against Wales, writes Richard Fox.

The news coincides with the sacking of RFU chief executive John Steel, with recent developments variously referred to in this morning's national newspapers as a 'fiasco' and 'shambolic'.

Meanwhile Investec, Tottenham Hotspur's cup competition shirt sponsor, has been strengthening its relationship with the club by sponsoring the forthcoming Tottenham Hotspur South Africa 2011 Tour next month. The club, popularly known as Spurs, will wear Investec branded shirts throughout the 2011 Vodacom Challenge as part of a pre-season training camp in South Africa ahead of the 2011/2012 campaign.

Video will open in a separate browser window

"We are very proud to be supporting Tottenham Hotspur on our home turf in South Africa this winter where they will be playing their pre season tour", said Stephen Koseff of Investec, announcing the partnership last month.

"After reaching the quarter finals of the Champions League and enjoying a hugely successful first season as cup competition shirt sponsor, Investec looks forward to welcoming the team to South Africa and introducing them to some of our wonderful projects".

Spurs will work with the South African based international specialist bank and asset manager on various activities during the tour including a coaching clinic with the club and the Investec Soccer League, an Investec social investment initiative.

The Investec Soccer League began in 2008 with twenty schools in Soweto. It was motivated by the desire to develop qualities such as discipline, focus, tenacity and the ability to be a team player, within the 360 learners who are part of the League. All players in the soccer league are exposed to development workshops that offer additional skill development around financial literacy and entrepreneurship training.

In July last year, Investec became the club's first ever cup shirt sponsor. The South African company’s name and logo features on the club's playing shirts in all cup competition matches, including European club competitions, FA Cup and League Cup.


8th June, 2011

RaboDirect announced as Title Sponsor of the new RaboDirect PRO12 Rugby League

It was announced today that RaboDirect, the online banking arm of Rabobank, will become the new sponsor of rugby's premier professional club competition in Ireland, Italy, Scotland and Wales.

From the start of the new rugby season, the competition formerly known as the Magners League will become the RaboDirect PRO12.

Commenting on the new four year sponsorship John Feehan, Chief Executive of RaboDirect PRO12 said: "We are delighted to welcome RaboDirect as our new title sponsor alongside our new brand PRO12. Securing the support of an international business with the reputation of the Rabobank Group will raise the profile of the RaboDirect PRO12 and enhance the investment in the competition. The Rabobank Group are active and engaged sponsors of a number of sporting properties worldwide, including Holland, Italy and Australia and we look forward to working with them.

"We are very excited to welcome RaboDirect as our new sponsor at a time when we are launching our new brand. Our competition has experienced a huge growth over the last few years and it was time to move it to the next level. Our new brand, the PRO12, encapsulates the structure, growth and energy of our competition. We look forward to working with RaboDirect, developing and nurturing the RaboDirect PRO12 competition for many years to come."

Roel van Veggel, General Manager of RaboDirect in Ireland said: "We're absolutely delighted to be embarking on this high profile sponsorship deal. Rabobank Group, throughout its hundred year history, has always sought to put down firm roots in the communities where it operates. At RaboDirect we believe that our values of passion, honesty, commitment and responsibility echo the values of this professional competition and so we're very confident that we've achieved an exceptional fit in securing this sponsorship.

"We're very excited about getting involved in a sport that ignites so much passion not only in Ireland, but in communities in the UK and Italy. Rabobank Group's expertise in executing sponsorships globally will allow RaboDirect to take this competition to even greater heights. We're looking forward to generating more enthusiasm for the competition, connecting with an even larger audience of people through their love of rugby, strengthening our ties with local communities and demonstrating RaboDirect's firm commitment to our customers, most especially in the Irish market where the competition has become most popular in the last number of years".

Charlie McEwen, Sales and Marketing Director at RaboDirect PRO12 said: "Our partnership with RaboDirect marks the start of an exciting journey as we plan to build on the growth that the competition has experienced in the last five years. We look forward to working with RaboDirect, using their considerable International experience, to amplify the success we have had in continually improving the competition for all supporters".


8th June, 2011

The Guardian and Edinburgh International Book Festival announce media partnership

Guardian News & Media (GNM) and The Edinburgh International Book Festival have today announced a two-year media partnership.

Through the "comprehensive" sponsorship deal, readers of the Guardian and The Observer and the guardian.co.uk/books site will be able to digest and interact with unrivalled coverage of the festival's wide-ranging literary and current affairs workshops, debates and discussions.

In addition, audiences at the festival itself will be able to get involved online by reviewing books and discussing events on the Guardian's website.

The Edinburgh International Book Festival has a long tradition of featuring future Booker, Nobel, Pulitzer and other prize-winners before they gain international acclaim. In recent years the festival has played host to some of Britain's best loved writers including Alan Bennett, J K Rowling, Harold Pinter, Muriel Spark, Martin Amis, Seamus Heaney and Terry Pratchett.

Claire Armitstead, Books Editor, GNM, said: "The Edinburgh International Book Festival's annual programme features some of the world's most exciting writers and thinkers and is second to none for adults and children. The festival's ambitions chime with that of our recently expanded literary coverage, where people who love books are at the heart of what we do".

Chris Lawson, Content Sales & Marketing Director, GNM, said: "We're thrilled to be sponsoring the festival this year as part of GNM's ongoing commitment to coverage of books, culture and the arts. We will use all the energy, enthusiasm and resources of the Guardian and The Observer to build the festival's prominence and reputation in the papers and online, as well as to showcase our content to new audiences at the events".

Nick Barley, Director of the Edinburgh International Book Festival said: "We are very excited to be working with the team at Guardian News & Media and are looking forward to extending our reach and introducing our programme to a new audience around the UK and around the world. This partnership will open up new avenues for authors and new outlets for the debate and discussion, which is the life blood of the Book Festival".

The 2011 Edinburgh International Book Festival will run from 13th–29th August in Charlotte Square Gardens in the heart of Edinburgh. The programme will be announced on Thursday, 16th June, with tickets going on sale on Sunday, 26th June. Further information is available at www.edbookfest.co.uk.



Creative Commons License
Parts of this work are licenced under a Creative Commons Licence.

Like this site?   Tell a friend!

Home page  Advertise with us  Arts  Cause-related  Education  Media  Sport